Police launch new campaign on drink driving

South Yorkshire Police are urging drivers to avoid driving during the festive period while under the influence of drugs or alcohol. The campaign to discourage people from irresponsible drinking emphasises safety and alcohol awareness with the aim to reduce drink driving, alcohol related violent crime, vulnerability, domestic violence and underage drinking. Additional measures include drink drive enforcement, test purchasing, the roll out of fixed penalty notices, working with licensed premises and increased patrols to deter people from drink driving. Bailor Jalloh reports for Sheffield Live!