Rotherham Metropolitan Borough Council have launched a campaign to ‘break the silence’ on suicide. The campaign, which has been supported by South Yorkshire Police and the NHS Rotherham Clinical Commissioning Group aims to support middle aged men, and encourage them to talk about their concerns. This comes after suicide figures increased to just above average in the town, and national figures highlighted that men aged 45 to 59 had the highest suicide rate from 2014 to 2015, for the second year in a row.