Richard Eyre, the Head of City Centre Management and Major Events at Sheffield City Centre, was Jamie Veitch’s guest on today’s Business Live show.

At a time when there are approximately 40,000 empty shops in the UK, and footfall in Sheffield, like most locations, had declined by about 9% in 2012, creative and innovative ways to support retailers and generate visits to city and town centres is viewed by many as crucial for the future of the high street.

In December the Government announced some measures around business rates, parking, and technology which are aimed to support city and town centres. Will these go far enough?

Richard addressed Sheffield’s approach to these issues, and talked through the Council’s successful use of High Street Innovation Fund and Keep Sheffield Working Fund to revitalising Chapel Walk, support independent and multiple retailers, and generate footfall through the Summer Saturdays programme of events.

And he gave a clear message to businesses and communities that he’s open to and welcomes engagement and ideas.

Have a listen to the podcast of today’s show here (available for approx 60 days from today, 3 Jan).

More about the Business Live series here.