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Listeners have their say in Sheffield Live! survey

I’m proud to live in a city that has Sheffield Live! as one of its home-grown radio stations. It is a wonderfully diverse and interesting service with something for everyone.”

Wow! We’re very appreciative of these wonderful words from Sheffield Live! Listeners. The comment above was one of many received in our recent Listener Survey, which we created and ran from December to mid-January to ask listeners specific questions about Sheffield Live! – and give them the opportunity to influence some future programmes.

And we’re really grateful to those of you who completed the survey. We’ve been looking at all of your comments, feedback, suggestions and requests – and we’re looking forward to using your input to help make our output even better.

We promoted the survey on air in mentions across our programmes (our weekly listener figures are about 35,000 – 40,000 adults); online on our website and to our 3000+ twitter followers and 1600+ facebook fans; and respondents had the opportunity to win one of many prizes kindly donated by local businesses (huge thanks to these businesses too, and we know how happy you have made the winners!)

What else did listeners tell us?

Listeners love the “wide range of shows” on Sheffield Live!; presenters’ passion for their music; our diversity and variety of programming; “Interesting programmes, presenters you can relate to”;  our inclusivity; “Eclectic mix of stuff I wouldn’t hear on other radio stations”; “The freshness and the variety.”

Our listeners access the station through FM (about 60%), our internet livestream (about 40%), and podcasts (about 30% of listeners use the podcasts); they do so from home (over 60%), work (over 20%) and in the car (over 60%).

But who are they? Well, they’re varied in age:

Where are they?

How long have they been listening?

As far as preferences for types of show are concerned, we’ve got a schedule that most listeners love; in fact the eclectic and varied schedule was very well commented on.

We asked listeners about our coverage of many genres of music, as well as other programming (eg shows dedicated to mainstream and non mainstream sport, LGBT issues, arts, non-English language shows, film reviews, business, and more). For most of these categories of music and types of programming, most listeners think we have things about right.  And there are really no areas of programming in which a significant number of listeners want us to devote less time to.

But listeners (overall) do want more local music, more comedy, more debate about social issues, more arts, and more Sheffield specific-sports coverage.

The categories where ‘I’d like more than there currently is’ significantly outscored ‘it’s about right’ were ‘Comedy’ ‘Local Music’ and ‘Talk / debate about social issues’ and ‘arts programmes’ and ‘Sheffield sports coverage’.

So we’re working to increase our coverage of these areas. We’ll be appointing a head of news as part of our cross-platform media operation with Sheffield Live Television later in the year and will be able to bring listeners regular news bulletins – on radio, tv and the website.

And we’re opening a new call for programme proposals – so if you’d like to be part of our schedule – and can offer comedy, arts, sheffield sports, local music or debate programming, please get in touch!

You can download a programme proposal form here: Radio – programme proposal form [doc] or Radio – programme proposal form [text].

We found out alot more about listeners in our survey too.

Most get around Sheffield on foot and by car – but buses, trams, bikes and taxis are all used by a significant proportion of listeners.

Listeners are active in Sheffield – regularly eating out, going to gigs, clubs and pubs, going to the cinema and theatre, shopping, exercising, and enjoying Sheffield culture:

How often do you: (results show listeners who participate at least monthly – ie daily, weekly or monthly:

Listeners are hugely loyal to Sheffield Live!, with a clear majority not listening to other stations:

And the ads on Sheffield Live! have demonstrably changed the likelihood of our listeners purchasing – with over 80% of listeners saying YES about whether a specific ad had made them “more likely to purchase from / engage with the advertiser.”

Fantastic news for our advertisers too – so do get in touch if you’d like to find out more about how to reach our amazing audience.

Sangita Basudev, chief executive of Sheffield Live!, commented:

“Thank you to all the listeners who took the time to complete our survey. We’re proud of the schedule of fantastic, diverse and rich programming on Sheffield Live! and we are  thrilled that so many of you expressed such positive comments about the station and our shows. We are addressing all of the comments, constructive feeedback and suggestions that you made – which will help us to make Sheffield Live! even better for you.”

Let’s close this summary of the survey with another of those wonderful listener comments:

“Sheffield Live! is going from strength-­to-­strength with its strong line-­up of programmes, which greatly demonstrate the diversity of Sheffield and its residents. It always provides something new and offers a refreshing break from the local mainstream commercial stations that refuse to break away from the mediocre and mundane. May it long continue!”

New show: Des Pardes

Tune in every Thursday from 9pm to Des Pardes with M Shafaqat.

Des Pardes is a topical show with live calls, covering a wide range of issues regarding the Asian community.

It includes a mix of melodious tunes from down memory lane and studio guests to make a fun packed evening: tackling the issues with hard talk and no nonsense style.

Tune in every Thursday from 9pm – 11pm.

New show: Urban Expression

New show Urban Expression broadcasts every Tuesday from 9-11pm, featuring the best of hip hop underground with Jose Spinola.

Shows feature unsigned artists, shout outs, worldwide hip hop, underground hip hop, news/ rumours, old and new school artists.

What next?

Creative businesses on Sheffield Live

Left to right: Richard Smith and Paul Brown

Left to right: Richard Smith and Paul Brown

Today’s Business Live show featured two successful creative Sheffield businesses sharing their advice and tips (as well as national and local business news).

Presenter Jamie Veitch was joined by illustrator Richard Smith and animator Paul Brown. Both shared their experience of setting up and running their businesses as well as their opinions on the state of the economy, business confidence – and how online and real-world networking have been beneficial to them.

Richard’s illustration, cartoon and caricature business encompasses work for corporate and individual clients – he’s even creating some comic book cover art for the new album by Down ‘n’ Outz – fronted by Sheffielder Joe Elliott of Def Leppard fame.

Paul is an animator, digital artist, consultant and tutor, and runs Flycheese Studio, teaching digital art specialising in working with people who need support to live their lives. His students’ work is entered into film festivals and competitions and his social enterprise, which like all businesses earns its own income, also creates hugely positive benefits for its clients.

Today’s show also featured figures about Britain’s economic growth and from the British Film Institute about the state of the UK film industry and news about a £14million investment into the Sheffield City Region, which was announced this week.

You can listen to the podcast of today’s show featuring Paul and Richard (available for 60 days) here.

You might also wish to listen to the podcast of last week’s Business Live show, which featured communications, marketing and networking experts Faye Smith and Alan Fenn answering listeners’ questions. Podcast here.

More about the Business Live series here.

City Centre manager on Business Live

Richard Eyre, the Head of City Centre Management and Major Events at Sheffield City Centre, was Jamie Veitch’s guest on today’s Business Live show.

At a time when there are approximately 40,000 empty shops in the UK, and footfall in Sheffield, like most locations, had declined by about 9% in 2012, creative and innovative ways to support retailers and generate visits to city and town centres is viewed by many as crucial for the future of the high street.

In December the Government announced some measures around business rates, parking, and technology which are aimed to support city and town centres. Will these go far enough?

Richard addressed Sheffield’s approach to these issues, and talked through the Council’s successful use of High Street Innovation Fund and Keep Sheffield Working Fund to revitalising Chapel Walk, support independent and multiple retailers, and generate footfall through the Summer Saturdays programme of events.

And he gave a clear message to businesses and communities that he’s open to and welcomes engagement and ideas.

Have a listen to the podcast of today’s show here (available for approx 60 days from today, 3 Jan).

More about the Business Live series here.

Business Live: football, boxing, retail, construction and enterprise advice

It was a packed Business Live show today to round off the year. Presenter Jamie Veitch was joined in the studio by six guests, covering

  • sports related business
  • social responsibility
  • retail, independent retail and pop-up shops
  • construction, fundraising for Women in Steel sculpture
  • tips and advice

Guests included Naz and Jogs from JMN Sports; Paul Porter of Dark Star Sports; Flick Hoy of Common People; Lisa Pogson of Airmaster; and Charlie King of the Sheffield Enterprise Programme.

You can listen to the podcast (available for 60 days from today) here.

Incredible Edible on Sheffield Live

Incredible Edible is a “local food movement that’s inspiring communities all over the world.”

The movement began 6 years ago in Todmorden, where any day in the growing season can now see fruit and vegetables in some most unusual places: tomatoes along the canal path, strawberries outside the college and runner beans in the cemetery; food you are welcome to take as much of as you like.

This simple but radical act of growing food in public places for everyone to share has had a transformative effect in Todmorden – benefiting residents of all ages and even boosting businesses – and has been a starting point for a movement that is now spreading across the world.

Already more than 50 towns and villages across the UK have joined the Incredible Edible movement. It’s spreading across the world too, with over 300 Incredible Edibles in France alone, and others in places as far apart as Mali, Canada and New Zealand.

Now a new book about the Incredible Edible story, and the power of growing vegetables to transform communities, has been written by local author Joanna Dobson, who has spent the past two years researching and writing the story of Incredible Edible.

Joanna came onto Communities Live on Thursday 5th December to talk with presenters Andy Cooper, Charlotte Carrick and Julie Anne Tulley about the Incredible Edible book – and the Kickstarter campaign to pay for the book’s publication.

What next?

Listen to the podcast of the Communities Live show (5-12-2013 episode) featuring interview with Joanna Dobson (The interview starts at 14 minutes, and this podcast will remain available until end of Jan 2014).

Find out more about the Kickstarter campaign to support the Incredible Edible book, which closes on Weds 11th December.

Watch a video about Incredible Edible:

Today’s Business Live: seasonal businesses, Business Awards, community investment

Today’s episode of our Business Live discussion programme covered the challenges of running seasonal businesses and the Sheffield Business Awards – as well as references to Sheffield’s high street parking schemes and the launch of the new Moor Market (you can listen to an interview with traders and shoppers here).

Presenter Jamie Veitch was joined live in the studio by Neil Grant, the managing director of Ferndale Garden Centre at Coal Aston; Tom Lindop, an account manager at the Sheffield Chamber; and Janet Skirrow, chief executive of local social enterprise Zest.

Neil talked about how Ferndale has successfully adapted to the changing needs of its customers; the trials and tribulations of running a seasonal – and family-owned – business; generating footfall; and even guerilla gardening, and how growing vegetables is accessible to all.

Tom gave us the lowdown on all of the benefits to businesses of entering and being recognised by being shortlisted in the Sheffield Business Awards – winners will be announced this Thursday evening.

And Janet, of local social enterprise and development trust Zest (which has been shortlisted in the Community Investment category of the Awards) talkaked about how being shortlisted has already proved really beneficial to Zest, a 15-year-old Sheffield business and development trust which has successfully moved from grant dependency to earning and generating income and winning contracts to deliver its health and wellbeing services.

You can listen to the podcast (and even download it) here.

More about the Business Live series of programmes here.

Does new Sheffield market offer Moor?

The Earl Street entrance to the new Moor Market (Image: Sheffield City Council)

The Earl Street entrance to the new Moor Market (Image: Sheffield City Council)

Sheffield’s brand new and eagerly-anticipated market opened for business today – with a “record-breaking” 25,000 people visiting.

The new £18m building replaces Castle Market, which closed its doors on Saturday having been a Sheffield fixture for 54 years. Sheffield has held a “Royal Charter” to hold markets since 1296.

Sheffield Live visited the market on opening day today. Calvin Payne and Laurence Peacock – presenters of each Wednesday’s edition of our “Communities Live” programme – popped into the market this morning and interviewed traders and shoppers. You can hear their piece about the market this Wednesday (27 November) on Communities Live at noon (and we’ll post the podcast afterwards).

Make sure you tune into Communities Live on Wednesday to hear Calvin and Laurence and their interviews.

High growth business, social enterprise and investment

Nigel Brewster

Today’s Business Live show (which airs every Friday at 9am) came within Global Entrepreneurship Week and the day after Social Enterprise Day.

Presenter Jamie Veitch was joined in the studio by Nigel Brewster, Partner at the Brewster Pratap recruitment group, a high growth business founded in 2011.

Nigel is also a private sector Board Member for the Sheffield City Region Local Enterprise Partnership (whose Chair was a guest on this show last week) where he has responsibility for the ‘Skills’ work stream.

Nigel discussed entrepreneurship, taking the steps to start a business, strategies for growth without diluting a business’ values, effective business planning, and how we might enable school leavers with business skills.

Following Nigel we turned to a conversation about social enterprise.

There are more than 70,000 social enterprises in the UK that sell products and services including clothing, chocolate, water, coffee, energy, childcare, printing and design. They are businesses driven by a social mission and use profits to tackle problems like homelessness, unemployment, carbon emissions and food waste. They contribute billions to the economy and are changing the face of business.

Sam Tarff, the new chief executive of The Key Fund, which invests in social enterprises and has supported over 2000 organisations since launching in 1999, talked about the financial and strategic support that Key Fund offers. Sam has a track record himself in running and working with successful social enterprises and third sector organisations and flagged up examples of successful social enterprises.

We were also joined by Sam Walby, editor of Now Then magazine published by Sheffield-based social enterprise Opus Independents. Now Then has put its social impact and values at the heart of its operation and Sam showed how this identity, vision and mission informs all its operations – and how the social enterprise generates income to support its work. The business has now expanded to publish Now Then in Manchester and will be widening distribution of Now Then in Sheffield.

You can listen to / download the full podcast of the show here.

More about the Business Live series of programmes.

Show sponsor, the Sheffield Enterprise Programme, is running an exciting event on 3rd December, Break Barriers, Open Doors, featuring successful Sheffield entrepreneurs who have overcome barriers to achieve their business dream. Details here.