People who live, work or have interests in Sheffield have today been invited to become co-owners of an exciting new local media organisation set up to invest in Sheffield’s local digital TV channel and to build a new cross-platform media service for Sheffield.

Sheffield Community Media Ltd, an organisation set up for community benefit, has been established to support community media development in Sheffield, including the new local digital TV channel that will be launched on Freeview, cable and the internet in 2014.

And Sheffield media, music, communications and business figures and the city’s residents are already getting excited about the thrilling plans.

In May 2012, Ofcom, the communications regulator, advertised local digital TV licences for Sheffield and 20 other ‘pioneer locations’. Sheffield Local Television Ltd, wholly owned by Sheffield Community Media Ltd, was the winning applicant for the Sheffield local TV service.

Launching in 2014, the new television channel Sheffield Live TV will cover Sheffield news; events; music; sports and culture. It will reflect the interests of Sheffield people and communities – and provide a platform for local talent and opportunities for local businesses.

It will be Sheffield’s first digital local TV channel, broadcasting on Freeview channel 8, cable and the internet.

And it will be part of a new cross-platform media partnership – radio, TV, web and mobile – working with existing community radio station Sheffield Live 93.2 FM and a new web and mobile Sheffield news service.

Community Shares are a form of social investment to raise funds for projects of community benefit. Sheffield Community Media Ltd want Sheffielders to support this groundbreaking project – and today launched a “Pioneer and Community Share Offer” at www.sheffieldlive.org/shares
Notable figures from Sheffield’s business, media, music, communications and community sectors have already given their support to Sheffield Community Media’s plans.

Jill Davies, chief executive of Westfield Health, said “I think it’s a fantastic opportunity that we’re going to get our own local TV in Sheffield. It’ll enable us to keep our fingers on the pulse of all those local important issues.”

Ed Cosens of Sheffield band Reverend and the Makers commented “Sheffield Local Television is an amazing opportunity for the people of Sheffield to do what Sheffield does best – be creative and get inspired. Musically it’s going to be amazing, you’ve got loads of great music programmes on there so I’m excited about that.”

Heather MacDonald, chief executive of The Sheffield College, said “It’s brilliant for Sheffield College and it’s brilliant for Sheffield City.”

The Sheffield Community Media Ltd business plan, published today at www.sheffieldlive.org/shares sets out the organisation’s proposals for the development of a digital local television channel for Sheffield as part of a cross-platform community media offer.

Richard Motley, chair of Sheffield Community Media Ltd, said:

“Building on Sheffield’s history of culture, creativity and innovation, our goal is to establish a cross-platform community media service that serves the public interest in local news, information, education and entertainment and encourages local talent and creative expression.”

Steve Buckley, chair of Sheffield Local Television Ltd, said:

“We have a sustainable business model that will create jobs and nurture talent. But we need Sheffielders’ support to make Sheffield Live TV happen.

“The Sheffield Community Media shares prospectus – at www.sheffieldlive.org/shares – explains how to get involved in Sheffield Community Media Ltd and what, together, we can achieve. Please join this exciting new media project – the first of its kind.”

ENDS

Media enquiries: Jamie Veitch: 07904 272 200

Questions about the Pioneer and Community Share Issue: call 0114 281 4082 or email shares@sheffieldlive.org

Sheffield Community Media Ltd is a society for the benefit of the community incorporated under the Industrial and Provident Societies Act 1965. Registered with the Financial Conduct Authority. Registration No: 31727R. Registered address: 15 Paternoster Row, Sheffield, S1 2BX