A dispatcher considered a member of the family at Mercury Taxis who always ensures Sheffielders get their taxis on time swapped the call centre for the radio studio to star in Mercury’s latest advertising campaign on Sheffield Live! 93.2FM.
Karen Rodgerson has worked in Sheffield’s taxi industry for the past 33 years working mainly for Mercury Taxis (Sheffield) Ltd for around 25 years. Karen’s name has probably been known by every taxi driver in the city at one time or another – and now the drivers get to hear her on Sheffield Live on the hour, as well as through Mercury’s despatch system.
Mercury’s latest 3-month campaign on Sheffield Live! features Karen voicing a number of destinations in her unmissable voice.
Dermot Griffiths, General Manager of Mercury Taxis, said “Taxi drivers respect and fear Karen in equal measure, but she has always made sure the people of Sheffield got their taxis on time, something that she is as passionate about today as she’s always been.
“Regarded as a member of the family by the Eales family (owners of Mercury), Karen – the Queen Mother of Taxis in Sheffield – was a natural choice to take a starring role in our latest ad campaign on Sheffield Live, thanks to her unmissable voice.”
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